JAGUAR DEMONSTRATES SIGNIFICANTLY IMPROVING INITIAL
QUALITY WITH IMPROVEMENTS IN J.D. POWER AND ASSOCIATES 2012 INITIAL
- Jaguar is Most Improved Brand in
- Jaguar Ranks Second (tie) Among
Nameplates in U.S.
Mahwah, N.J. (June, 20, 2012) - J.D. Power
and Associates today announced Jaguar ranks second in a tie among
nameplates in the U.S. Automotive Industry in its 2012 Initial Quality
Study (IQS) and was the most improved brand in the survey. The IQS study
gets customers feedback on their vehicles after 90 days of
2012 is the third consecutive year Jaguar has
improved in J.D. Power and Associates IQS. Separately, Jaguar ranked
2nd in J.D. Power and Associates 2011 Automotive Performance, Execution
and Layout (APEAL) StudySM.
According to U.S. Jaguar Brand Vice President, David Pryor,
"For Jaguar to be the most improved brand in Initial Quality, and tie
for 2nd highest among nameplates in industry, is a major accomplishment
for everyone in this organization. Customers speak through these studies
and it's imperative that all manufacturers listen."
Pryor added, "Jaguar customers typically buy on the emotional
power of the cars' seductive designs, but today also get the rational
benefits of what we believe are best-in-class service and quality. This
is especially important for the brand as we prepare for the launch of
the new Jaguar F-TYPE two seat sports car."
For the first five months of 2012, Jaguar U.S. sales are
5,476 units up 9 percent from 5,021 in 2011.
Jaguar has launched a new global brand
direction and marketing campaign, themed "ALIVE," which introduces the
famed British brand to luxury consumers in a new modern context. The
brand direction is driven by the belief that Jaguar makes the world's
most instinctively rewarding performance cars.
Jaguar's 2012 Model Year line-up features three models: The
Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp
V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0
liter V8; the Jaguar XF sports sedan powered by either the
naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or,
in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK
coupe and convertible sports cars powered by either the
naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged
5.0 liter V8 powertrains. For 2012, Jaguar has added its highest
performance model ever, the 2012 Jaguar XKR-S coupe and convertible with
a 550-hp supercharged 5.0 liter V8 powertrain. The Jaguar F-TYPE will
join the lineup in 2013.